Who is a Listing Agent?

The SHORT ANSWER IS...A listing agent/representative works as an Agent of the Real Estate Broker to advertise, promote and sell real estate for a property owner.

A listing contract that binds the Seller to the Real Estate Broker and the Real Estate Broker to the Seller is used by a listing agent to obtain property listings for the Broker.

This listing contract obligates the listing Broker/Brokerage and, by extension, all of the Brokerage's sales associates/agents to the terms of the listing contract; to get the highest price and the best terms possible for the Seller.

Listing agents normally function as Transaction Brokers so they can work with a Buyer and the Seller of the property in the same transaction.